CONCIERIA, the property brand of CLEARTH LIFE in Tokyo

CLEARTH LIFE Group's activities (Japanese TV program)

https://webcast.actontv.com/movie/2501tpanCle.html?utm_source=Cle&utm_medium=link&utm_campaign=2501tpanCle

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Profile of the interviewee

Mr. Katsuhide Takahashi  / Malibu Japan:
A popular financial analyst with over 25 years of experience, having worked for Mitsubishi Bank, Citigroup Securities, Citibank, and others. Currently working as an asset management advisor.

Mr. Akira Nakayamada:
A founder of an IT company, who owns four apartment units for single residents in Tokyo.

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◆Contents: “The arrival of the 100-year lifespan age and concerns about the future.”

In the context of inflation, concerns are growing about whether people will have enough money to live on in retirement and whether they will receive an adequate pension. Amid this, "Apartment Investment" is attracting widespread attention, from young people to seniors.

Mr. Nakayamada:
“For single residents, the monthly rent will be around JPY 100,000. This will provide a continuous income stream. ”

Mr. Takahashi:
"Land and property prices in the city center have been steadily increasing."

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【What kind of property should you invest in? We will thoroughly guide you through practical knowledge and risk management tips, making them easy to understand even for beginners!】
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◆The appeal of property investment

Mr. Takahashi:
"Property investment is a medium-risk, medium-return option. It carries lower risk than stocks or forex (FX) but offers higher returns than deposits and bonds, making it an attractive and well-balanced investment."

◆How apartment investment works?

You purchase a property with a bank mortgage. Even with a small down payment, you can start investing and repay the loan using the monthly rental income. Once the loan is fully paid off, the property will be mortgage-free, and the rental income will become your asset. If the property's value increases, you may also profit from reselling it. "However, any investment can carry risks."

Mr. Takahashi:
"The biggest risk is vacancy: no tenants, no income. It's important to invest in attractive properties to secure tenants."

◆What are the conditions for choosing a property location?

Mr. Takahashi:
"It is important to choose a location with high rental demand, such as areas popular with students, office workers, and families. Big cities like Tokyo, Osaka, and Nagoya are particularly advantageous. While rural and suburban properties are more affordable, they have smaller populations, lower property liquidity, and a higher risk of vacancy. City center areas are preferable, even if they are more expensive."

◆Will Japanese interest rates rise in the near future?

Mr. Takahashi:
"Interest rates generally rise when the economy overheats, but Japan's current economy is not as strong as the bubble economy of around 1990. I believe the likelihood of a sudden increase in interest rates is low, so there is no need to be too concerned for now."

◆What should I focus on when purchasing property?

Mr. Nakayamada:
"It all comes down to location. When it comes to property investment, residential properties for single residents are the safest. Rental demand is high, and considering future price increases, areas inside the JR Yamanote Line (central Tokyo) are ideal. I'm looking for a property expected to increase in value due to the inflation trend."

◆CLEARTH LIFE's careful attention to detail

Mr. Daisaku Kojima / Architecture Division:
"We’ve gone with substantial, luxurious materials like marble and natural stone for the base floor. The exterior is tiled in earth tones, designed to remain timeless and retain value over time."

Ms. Miki Hagiwara / Planning and Design Division:
"Our top priority is providing a comfortable and livable space for residents, which ultimately leads to satisfaction for property investors (room owners). We focus on delivering class, relaxation, and comfort."

Mr. Yoshimi Shinoda / Development Division:
"We aim to acquire land in carefully selected locations, such as along or inside the JR Yamanote Line, within a 10-minute walk from a station, or near a terminal station with multiple lines. Out of approximately 600 land candidates each year, only about seven or eight buildings are actually developed for CONCIERIA project."

Construction company staff comment:
"Despite the rising cost of construction and the increasing number of newly built apartments without tiled exteriors, CLEARTH LIFE pays careful attention to detail in both the building's exterior and interior design, ensuring a higher-quality finish than other companies. The basic concrete on the floors and walls is also designed to be thicker, improving sound insulation and more."

◆How does CLEARTH LIFE acquire land in a competitive situation in Tokyo?

Mr. Yasumasa Morimoto / Sales Promotion Team:
"Due to the development of hotels and commercial facilities, acquiring large, suitable land has become difficult. As a result, we are working to combine multiple adjacent plots or negotiate with existing landowners for development collaboration."

Site visit: CONCIERIA MAGOME THE RESIDENCE (Completion in January 2025)

◆An impression of the 'CONCIERIA' project

Mr. Takahashi:
"Both the appearance and the common areas are impressive and of higher quality than the average rental apartment for single residents. This apartment is likely to see an increase in rent and generate capital gains on resale in the future."

◆Market trends and future prospects

"Land prices in Tokyo's 23 wards have been rising since 2010, and this upward trend is expected to continue. Apartment prices in the city center are unlikely to decline, depending on the location and quality of the property. Tokyo is expected to continue seeing an influx of people from across the country, increasing rental demand. Meanwhile, as supply cannot keep up, properties in the city center have become increasingly rare."

◆Any changes in rent prices?

Mr. Shigehiro Matsumoto / Rental Brokerage Division:
"Market rent prices are on the rise. Due to the balance of supply and demand, tenants are likely to accept even a slight increase in rent. There is a strong tendency to prioritize soundproofing and security, and the reinforced concrete structure of CONCIERIA is highly rated by tenants."

◆Purpose of property investment

Mr. Nakayamada:
"I used to work in the foreign financial industry, and I started investing to secure a stable future. I believed that owning properties would allow me to live off the rental income, even if my income from my main job stopped."

◆Any concerns about property investment?"

Mr. Nakayamada:
"I was worried about repaying the loan due to vacancy and declining rent, but I reduced the risk by carefully selecting high-quality properties in the city center. Among the many developers, CLEARTH LIFE emphasized the development areas and quality of the buildings, which made me trust them in those aspects."

◆Tips to avoid failure

Mr. Nakayamada:
"What happens after purchase is even more important. If I don't resolve issues with home appliances and equipment quickly, it could lead to tenants moving out. For busy office workers, it's crucial to be able to leave property management to a reliable company."

◆Future investment plans

Mr. Nakayamada:
"If it’s a room for single residents, the monthly rent will be around JPY 100,000, which will help with retirement pension and inflation. I'm also considering selling it in the future."

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＜Broadcasting Station＞

J:COM (Digital Terrestrial Channel 10, available in the J:COM service area)

＜Broadcast Dates＞
2025
March 29 (Sat) at 1:00 PM
March 30 (Sun) at 7:00 PM
April 5 (Sat) at 7:00 PM
April 10 (Thu) at 11:30 PM
April 19 (Sat) at 6:00 PM
April 27 (Sun) at 6:00 PM

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